Social media has changed the dynamics of many industries, and sports are no exception. Millions of fans around the world connect with their favorite athletes […]
Year: 2025
How Brands Generate Bankable Viral Sports Moments
Whether they’re a prank gone wrong, an unexpected star performance or a heartwarming tribute, viral sports moments capture the world’s imagination. They help athletes and […]
World Athletics Championship 2025
Throughout 2025, a new kind of track and field competition was taking place, one that was bold in both design and spirit. Unlike previous world […]
The Benefits of Combat Sports
Combat Sports involve the use of force to overcome an opponent in a physical contest. They are known for their drama, intensity and unpredictability and […]
The Most Significant Moments on the Masters Leaderboard
After two rounds of play, there are 53 golfers left in contention for the green jacket at The Masters. Justin Rose remains atop the leaderboard […]
NFL Draft 2025
The NFL draft is where young athletes hear their names called and receive validation for all the hard work they’ve put into their dream to […]
Changes to the Champions League
The Champions League is the most prestigious club soccer competition in Europe. It is the most competitive and challenging tournament of its kind, and it […]
Fan Protest Stories: Football Fans Make a Contribution to Social Change
Whether they helped bring down Jose Mourinho or took to the streets to protest their club’s owners, these fan protest stories remind us that football […]
Athlete Retirement News – How Athletes Find Their Identity Outside of Sport When They Retire
New research reveals how athletes struggle to find their identity outside of sport when they retire. For top-level sportspeople, who often train for years and […]
AIFS Abroad – The Importance of International Sports
Often, the athletes in international sports compete as part of teams representing multiple nations. The Olympic Games are a well-known example, as city states of […]