As sports technology evolves, it’s not just about staying modern – it’s about solving real problems that impact safety, efficiency and fan experiences. Choose the right innovations for your facility and you’ll see real benefits on game day and every day.
In scouting and recruitment, AI-assisted analytics and smart wearable tech streamline player performance evaluation and management. In addition, smart helmets that measure impact forces and force distribution enable safer practices for players while helping medical teams monitor concussion symptoms. Smart training solutions like Wilson’s X Connected basketball track shot arc and rotation to help players optimize their shooting techniques.
Athlete training is also gaining traction thanks to cognitive coaching, which helps athletes train more effectively and improve their mental health. For example, NFL rookie Jayden Daniels credits VR-based pre-snap simulations with improving his situational awareness and decision making. Other technologies like BeOne’s mobile motion capture system provide real-time biomechanics feedback and allow coaches to optimize player training.
Immersive sports technology solutions are enhancing fans’ experience and enabling new revenue streams for teams. AR and VR can overlay live player and team data, and provide immersive virtual experiences allowing fans to witness games from the perspective of an athlete or attend a game remotely.
Meanwhile, smart stadium IoT roll-outs and AI-enabling broadcasting are delivering more engaging and interactive fan experiences. For instance, Wimbledon recently offered fans the opportunity to face-off against Andy Murray in an interactive MR experience. And, an AI-based platform that analyzes purchase probability index enables fans to buy seat upgrades via text without even downloading an app.