Sports organizations are reshaping how they engage fans, athletes perform and generate revenue through emerging digital technologies that provide a better experience and new avenues for growth. From augmented reality to predictive analysis, a range of tech is evolving the way people watch, learn and play sports.
Wearable technology is revolutionizing athlete training and preparation, helping them stay safe and on top of their game. Smart fabrics woven directly into sports equipment like jerseys and boots are improving diagnostic techniques, as exemplified by companies such as Plantiga and Driveline Baseball that use pressure sensors to track where an impact occurs in order to prevent injuries. In addition, the consolidation of wearables with sports tech platforms is streamlining data analysis. For example, Firstbeat Sports aggregates data from multiple devices into a single dashboard to help coaches and medical teams monitor performance, injury risk and general wellness.
Virtual reality is transforming player training through immersive simulation environments. For example, motorsports teams leverage VR to practice on race tracks and sports fields in controlled settings without the physical strain of going out into the real world. This helps them develop skills and confidence in high-pressure situations, as well as reduce recovery times and mitigate the risks of injuries.
Personalized training is also becoming more accessible with the use of technology that allows athletes to track their performance and identify key areas for improvement. Companies such as Second Spectrum and Spiideo have developed solutions to automate video analysis with AR features for broadcasters, analysts and coaches to improve insights during games or training sessions.