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New research reveals how athletes struggle to find their identity outside of sport when they retire. For top-level sportspeople, who often train for years and […]

Often, the athletes in international sports compete as part of teams representing multiple nations. The Olympic Games are a well-known example, as city states of […]

Ice hockey at the Olympic Winter Games is unlike anything else in sports. The stakes are higher, the game is faster and there’s always the […]

Whether it’s a celebrity spotted at a game or an athlete-celebrity fashion collaboration, sports celebrity gossip can draw attention and boost interest in teams and […]

Esports tournaments are competitive gaming events featuring a wide range of video games. Traditionally, esports competitions are based on popular games such as League of […]

The sports technology industry is making great strides, with artificial intelligence (AI), augmented reality (AR) and predictive analytics leading the way. These technologies help athletes […]

TORONTO — When you line up to play the defending World Series champions in a best-of-seven series, there’s an ominous air about it. The 2025 […]

Athlete endorsements leverage the trust and credibility athletes have built with audiences, driving sales, shaping cultural trends, and influencing public perception. These relationships can be […]

The Asian Games, also known as the Asian Athletes’ Championships and the Asian Multi-sports Competition, is an annual continental multi-sport event for athletes from Asia. […]

Whether it’s the epic battles between legendary rivals or underdog triumphs, combat sports captivate audiences with their fast-paced action and strategic depth. With their enduring […]