Month: August 2025

Athlete endorsements are a powerful marketing tool that leverage athletes’ public persona, reputation and influence to directly impact consumer purchasing decisions. These relationships typically revolve […]

The Asian Games are a continental multi-sport event for athletes of Asia. They are organized every four years and have been held a total of […]

With European qualifying having soft-launched in March and the inter-confederation play-offs set to kick off this September, high-stakes qualifiers are firmly back in focus. The […]

The ICC’s World Test Championship was introduced to add context to bilateral series by rewarding teams for winning and losing, even when they might be […]

The US Open, the last Grand Slam tournament of the season, is known for shocks and thrilling matches that can run late into the night. […]

Creating gender equality in sports is a complex task and involves many elements such as the promotion of female athletes, equal access to training facilities, […]

Social media in sports has shifted the way teams and athletes engage with fans. From real-time X reactions to TikTok highlight reels, platforms like Instagram, […]

The 2023 World Athletics Championship was held in Budapest and showcased a wide range of spellbinding performances from some of the sport’s greatest athletes. The […]

Combat Sports are martial arts-based disciplines that involve striking, kicking and grappling. They are regulated to minimize injuries through rules, officiating and the use of […]

After all the hype surrounding The Masters tournament, one of the more overlooked aspects of Augusta National is the massive leaderboards placed throughout the course. […]